Wells Fargo is most valuable bank brand, consulting firm says

Wells Fargo is again the country's most valuable bank brand, according to an index compiled by the consulting firm Bancography.

Fifth Third Bank, at No. 4, cracked the top five for the first time. BB&T is at No. 7 and Charlotte-based Bank of America at No. 8.

The annual index, released this week, attempts to quantify what part of its long-term value is attributable to intangible factors, including reputation, image and customer service.

"The top performing institutions share consistent earnings and the low cost of funds that is inherent in strong financial brands," the firm said.

San Francisco-based Wells Fargo also took the top spot in 2008.