BB&T becomes official bank of the Big South

Winston-Salem's BB&T announced Thursday that it has become the "official financial institution partner" of the Big South Conference.

The athletic association includes a number of North Carolina colleges and universities, including UNC Asheville, Gardner-Webb University and High Point University.

The sponsorship gives the bank recognition on television, radio, in print, online and in the stadiums and arenas during conference games and events.

BB&T is already the official bank of the Atlantic Coast Conference.