Tuesday, May 22, 2012

Wells Fargo brand more valuable than Facebook

Wells Fargo's brand is worth more than that of Facebook, according to a new ranking from brand equity database BrandZ.

The San Francisco bank clocked in at No. 14, with a global brand worth nearly $40 billion -- tops among U.S. financial companies. Facebook jumped to No. 19, with a brand valued at $33 billion.

Having weathered the mortgage meltdown better than many of its peers, Wells Fargo has consistently ranked among the top bank brands. In February, Brand Finance named it the top world bank brand.

In its seventh year, the BrandZ report is based on its own index that takes into account consumer research data, earnings and other factors.

Facebook, which completed its long-anticipated initial public offering last week, had one of the largest leaps this year, moving up 16 spots. It was also tops in "buzz," a metric based on traditional and social media.

Here are the top 10 most valuable brands, per BrandZ:

  1. Apple
  2. IBM
  3. Google
  4. McDonald's
  5. Microsoft
  6. Coca-Cola
  7. Marlboro
  8. AT&T
  9. Verizon
  10. China Mobile
Bank of America did not rank in the top 100, despite a decent showing in the Brand Finance report.


Panthers12 said...

Good for Wells Fargo, which is headquartered in San Francisco, not Charlotte. Charlotte has Walmart too so why not write about Walmart too?