Monday, May 14, 2012

Bank of America launches cash discount program for N.C. customers

Bank of America debit and credit card customers in North Carolina, South Carolina and Georgia are now able to sign up for a cash discount program the bank has been testing for the past few months.

Called BankAmeriDeals, the program begins by the bank determining deals for customers based on their spending history and telling them about it through the online banking site, text and mobile alerts.

Customers pay full price at the retailer, and get a percentage of what they spent in cash at the end of the month.

The Charlotte bank began testing the program with employees in Nevada and California in January, and it became available for all employees in February.

Customers in the three states can sign up for the program through the online banking site.

The program is meant to "deepen relationships" with customers and help draw in new card customers, the bank said at the time.