Tuesday, February 4, 2014

BofA, Bono raise $3 million for AIDS-fighting fund

The final tally is in: Bank of America's partnership with U2 and its iconic frontman Bono raised $3 million for an AIDS-fighting fund.

The band debuted a new single, "Invisible," during a Super Bowl ad that ran in the first quarter of the game. At the end of the spot, Bank of America announced that the song would be available for free download on iTunes, and the Charlotte bank would give $1 to the Global Fund to Fight AIDS, Tuberculosis and Malaria for each download. It was a joint campaign with RED, Bono's organization that helps raise money for the fund.

In the first hour, more than a million people downloaded the song. The figure tripled by Monday night, when the campaign ended.

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