Thursday, February 20, 2014

Bank of America overhauling look of email alerts

Bank of America said it is changing the appearance of the email alerts it sends online-banking customers.

The Charlotte-based bank has already begun alerting customers to the coming changes. Among other things, the bank said the emails will have "clear" subject lines to help customers prioritize their inboxes.

In an email to customers, the bank said the new alerts will also have a simplified format that's easy to scan as well as "step-by-step" details that tell customers what they may need to do regarding their accounts and how to do it.

A bank spokeswoman told the Observer Thursday that the changes are coming in the next few weeks.

Bank of America had the best score among other banks in an online banking scorecard released in December. The scorecard, by firm Keynote Systems, measured sites' ease of use, quality and availability and functionality, among other things.