Thursday, October 10, 2013

BB&T creates video game to teach leadership skills

Move over, "Candy Crush."

BB&T said it has created a free gaming app for people itching to learn some leadership skills.

The Winston-Salem-based bank unveiled the game, "Legacy: A BB&T Leadership Challenge," Thursday. It can be found on iTunes and Google Play. Austin, Texas-based Chaotic Moon developed the game for BB&T.

The game puts players in the role of a fledgling settler who aspires to become the new ruler of a medieval province. The game, designed for all ages, gives players opportunities "to help other characters realize their potential," the bank said.

“We believe leadership is a learned skill, and that’s why everyone can become a good leader,” BB&T CEO Kelly King said in a statement. “We hope this game can help unlock the next generation of leaders and make a positive, meaningful difference in the lives of as many people as possible.”

It's not uncommon for banks to provide free multimedia tools to help consumers manage their finances. For example, in April, Bank of America and Khan Academy announced that they had joined forces to offer the general public free tips on developing better money habits.

But it's rare to hear about a bank creating an app that has nothing to do with finance.