Monday, February 3, 2014

Bank of America ad raises $2 million and counting

Bank of America is still getting a lot of talk on social media after unveiling its campaign to raise money to fight AIDS during the first quarter of last night's Super Bowl.

And it's a decent bit of money, too -- $2 million and counting as of Monday morning. (UPDATE: By afternoon, it hit $2.5 million).

The Charlotte bank announced at the economic forum in Davos that it would partner with U2 frontman Bono and the RED organization to raise money for the Global Fund to Fight AIDS, Tuberculosis and Malaria. The Irish band made a new single available for free on iTunes, and for every download, Bank of America would give a dollar to the fund.

RED said Monday morning on Twitter that it had crossed $2 million. The campaign lasts through the end of the day.

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Anonymous said...

Andrew, isn't it time to start bashing BofA now?