Thursday, August 1, 2013

LendingTree jumps into borrower education

LendingTree has released a series of web videos that teach mortgage-related concepts, the latest financial institution to get into customer (or potential customer) education.

The company is the flagship brand under the Charlotte-based mantle. It brings together mortgage offers from a number of banks to customers looking to buy or refinance.

A LendingTree executive said in a press release that the company wanted to "educate consumers so they feel more confident in the mortgage process."

Charlotte's big banks have recently gotten into this space as well. Bank of America announced in April a partnership with the nonprofit online Khan Academy to publish and promote a series of financial literacy videos.

Wells Fargo's newly redesigned website also more prominently features education and information around its product lines.

Here's an example of LendingTree's new videos:


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