A green muppet-looking character says he smells "BS" -- that's "bank speak," you guys -- as he tags along with a mortgage-seeker in Charlotte-based LendingTree's new ad campaign.
The mortgage-shopping company is making a huge investment in the new marketing, parent company Tree.com CEO Doug Lebda said during its quarterly earnings results Tuesday. Sales and marketing expense jumped 60 percent in the quarter as Tree.com prepared to roll out the ads, which will air nationally.
"I'm extremely pleased with the final product there, and I'm confident the message will resonate with
consumers," Lebda told analysts. "Our brand is a huge asset for us."
Industry publication Ad Age breaks down the campaign a bit more here.
Here's their second ad: