Charlotte credit union planning another Super Bowl ad

Once again, Charlotteans watching the Super Bowl will find a Charlotte Metro Credit Union ad in between the traditional spots for Budweiser, Chevy and Pepsi.

It won't be funny like the last ones were, but instead will focus on the idea of a "happy place." The spot was filmed in Charlotte -- at the U.S. Whitewater Center and uptown -- and produced by Durham firm Simple Syrup.

The credit union didn't say how much it plunked down for the spot, but all accounts point to this year being the most expensive Super Bowl to date. Advertisers plunked down up to $4 million per 30-second spot this year, up from an average of $3.5 million last year, according to The New York Times.

This, obviously, would air only locally where numbers aren't as readily available. The Times report said the local New York City affiliate charged upward of $1 million per 30-second spot. Presumably Charlotte would be a bit cheaper than that.

Here's Charlotte Metro's spot from last year's Super Bowl: