The bank announced plans for the firm, which will merge Wells Fargo Family Wealth, Lowry Hill and the legacy Wachovia Calibre business, in November.
There will be offices in Charlotte, Raleigh and Winston-Salem. The mid-Atlantic region, which also includes Washington, D.C., will have about 70 employees, said Joe Freeman, who will head Abbot Downing in the region.
Abbot Downing will be defined by personal service, Freeman said. Each financial adviser will serve only 10 to 15 families.