Friday, September 21, 2012

Bank of America considered dropping its name from Merrill Lynch

Bank of America considered this summer dropping its name from the investment bank it bought in 2008, which goes by the name Bank of America Merrill Lynch, CNBC reported Friday.

The discussion came as the Charlotte bank reviews its branding for the first time in more than half a decade.

The CNBC report says surveys went out to a number of Merrill investment bankers, asking wither going back to the simple Merrill Lynch name would help them get more business overseas.

Chief Marketing Officer Anne Finucane told CNBC the bank didn't find evidence the Bank of America"name had hurt.